WELCOME TO BOŸE CLOTHING – WHERE PLAYFUL MEETS SUSTAINABLE.
It all started in 2021 after my son was born with a simple realisation:
boys' clothing in Australia was missing something. Fun. Personality. A touch of eco-consciousness. As a parent, I was searching for outfits that my son could move, play, and shine in, without compromising on style or sustainability.
What really stood out was how limited the options were when it came to
dressing up. Special occasions always called for something a little nicer, however the choices felt stiff, bland and uncomfortable. Especially for boys.
Then came a trip to Italy, where I stumbled upon the most beautiful linen
shirts. Something clicked, and the idea for Boÿe Clothing was born. I wanted to create clothes for boys that look just right for the big days like weddings, parties and family photos, however still feel comfortable and easy to play in. Special, thoughtful and built to last.
AT BOŸE
At Boÿe, we use sustainable fabrics, including deadstock materials, to craft limited-edition pieces that are as unique as the kids who wear them. Each design is inspired by the joy of childhood and the freedom to explore, play, and feel good doing it.
Boÿe is more than a brand; it’s a celebration of boys being boys, in clothes that are kind to the planet and full of personality.
Thanks for joining us on this journey, we can’t wait to see your little ones
in Boÿe!
Warmly, Siss - Founder
